Mary Hutchinson of Creative One sent me this “Top Ten List of Fundraising Tips” for Christian media programmers. It’s particularly focused on religious and non-profit media, but many of the ideas could impact the way you raise money outside of media as well. Do you agree with these techniques? Let me know your thoughts…
1) If they only called for prayer or asked for a free gift, there is a less than 12% chance they will ever give to your ministry.
2) Younger preachers attract younger responders regardless of the format.
3) People will respond financially by email and direct mail better to a good story about a real person than a sermon/teaching.
4) Even if you are Southern Baptist, your donors are more likely to also be supporting a charismatic ministry as well—rather than another evangelical organizations.
5) Offering a product “for a gift of any amount” will out net a price point (i.e. $25) on television offers.
6) Ditto direct mail offers.
7) There is a segment of your audience that only will respond to you via direct mail. There is another segment that will only respond to you via web. There is another group who will always call. And a tiny group will always find their own envelope and write to you. Know who they are and treat them as they want to be treated and you’ll have a breakthrough.
8) People want to have a two-way conversation with you. Open that door any way you can.
9) You don’t have to be in the homes with mail before the first of the month. That was true before direct deposit became a way of life, but not today.
10) A well tooled “Welcome Series” of mailings for new names and donors will cause people to be twice as likely to be a monthly partner by the end of the first year than simply putting people in the regular communication program.
You can contact her at: Mary Hutchinson, President – CreativeOne Direct – www.creativeone.com
978-392-4525 Ex. 49.