Culture Eats Strategy for Breakfast
That’s the sign in the Ford Motor Company war room. I’ve written before about leadership expert Sam Chand’s theory that “Culture is more important than vision” and it’s true. It doesn’t really matter how great your vision is, or how brilliant your strategy. If you don’t create a culture where vision and strategy can be realized, you’ll fail. It’s a simple choice really.
Your organizational culture can either propel you to greatness or sink your ship. Too many organizations rely on the two columns of vision and strategy. They put all their money on the vision of the leader, or their corporate strategy. But too often, at the same time they create an internal environment of distrust, bitterness, and betrayal. Don’t make that mistake. Build an internal culture of creativity, innovation, and talent, and just step back and watch the breakthroughs happen.
Phil Cooke, PhD. has been called “one of the most innovative communicators of our generation.” As a media producer, writer, speaker, and consultant, his client list includes major film studios and TV networks as well as major Christian organizations like Voice of the Martyrs, The Museum of the Bible, The Salvation Army, and others. He’s also coached and consulted with many of the most influential churches and nonprofit organizations in the world, helping them use media to tell their story. You can hear his podcast here.
