While speaking at a conference in Singapore, someone asked me the secret of creative output. “Phil, how do you come up with creative material for writing and speaking – not to mention your normal production work?” I answered him by saying that the single most important question for any creative person to ask is: “What time of day am I most creative?” For me, it’s 6am to noon. When I wake up, the heavenly choir is singing, the birds are chirping, and I feel great. So I write like mad. Everything is sharp, and I’m in a more productive mood.
But AFTER lunch?
Forget it. I can do phone calls, read, conduct interviews, meetings, etc. But if you need creative work from Phil, morning is the time.
So the question becomes – what’s your creative time? Midnight? After lunch? Morning? Whatever it is, focus on that time, and build a wall around it. You might have to start by using just part of that time. Early in my career, when I worked for another company full time, I would come into the office at 5am and write until 8am – then go to work. In fact, I wrote my first two books that way.
If necessary, work around things you can’t change. But START. Find the time your creativity blossoms. Then build a wall of protection around that schedule. Never forget – creativity isn’t about random inspiration, it’s about rituals. Start yours today.