To Connect with Audiences, Events Matter
What’s the big thing right now in movies? Tent poles. Epics. Big Budget extravaganzas. “Event” films. Likewise, live “events” are a big deal as well. Look at the Catalyst Conference, A Night of Hope with Joel Osteen, Get Motivated, and others. Big deals. In publishing, everyone’s looking for the next big thing. Software companies make events out of upgrades. So why are event’s all the rage?
Because they cut through the clutter we experience every day. In a world where researchers tell us we’re being bombarded with as many as 5,000 media messages per day, where TV’s in the average home are on for more than 8 hours a day, and where Facebook and Twitter are taking more of a bite out of our day, big events matter more than ever.
So what does that mean for you? Stop doing the mundane. No more “workshops” or “seminars.” Put your money on the big roll of the dice. Make it huge. Go big or go home.
Events cut through. They get noticed. They get attention. They get your message heard.
For business, I’d agree. For church – an important caveat.
Events are fine, and they might get attention, but if the Gospel isn’t being presented, the event is nothing but more noise and busyness in a noisy and busy world.
My 2 cents.
wow! Great thoughts! I agree, the events we put together need to be grand, a great event will get a point across, if done well.
thanks for your blogs
Jeff
The next time I am in singles group, I will invite a young lady to an EVENT.
Will let you know if that is more successful than asking her out on a date.
Then again… most of my dates are A Night of Hope
—
The generation that took acid to escape reality is taking antacid to deal with reality
http://blog.dwacon.com
http://www.twitter.com/dwacon