Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding. From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.
A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are plenty of branding agencies focused on church and ministry marketing, thousands of books on branding, and hundreds of websites. In a word – we’ve gone crazy. That’s why this parody video is so effective – pointing out just how ridiculously far we’ve come. Maybe it’s time we re-think the entire concept. Take a look, and let me know what you think: