Too many religious and non-profit organizations pursue donors and expect it to be a one-way street. Sure you send them a letter, or produce a radio or TV program, but really – what’s in it for them? It’s no wonder so many are struggling these days with fundraising. Want to turn things around?
Start educating your donors.
And I’m not just talking about teaching them how to give more. I’m talking about teaching about what the need is, how your organization is meeting that need, why it matters, and why you need their help. Make them more educated about the hunger, poverty, sex-trafficking, clean water, education, evangelism, homeless, or whatever your cause is.
Because once they get educated, they get passionate, and when they get passionate, there’s no telling what they’re capable of doing.