Strategy & Marketing

Don’t Forget to Check Your Links!

I’m often surprised at the number of churches, ministry organizations, and nonprofits that have broken links on their websites. Today for instance, I tried to sign up for two very large church online experiences just to look at their strategy and process. Both churches offered a form to fill out, but when I went to submit, they both had an error. After trying multiple times, I took a different approach and navigated to their “online community groups,” but that link was bad as well.

So I gave up.

The question is, how many others have given up on your site because of broken links or pages that don’t work?

Leaders: Make sure you team is checking your links! It’s such a simple thing, just to bring it up sounds a bit embarrassing. But over and over when I reach out online, I find broken links and error messages on more church and ministry sites that you can imagine.

We wouldn’t think of having a worship service and then leave the church doors locked.

So why are we doing it online?

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