In the past, naming a business, church, or nonprofit was pretty simple. If you sold pants, you could just be the “Pants Store.” If you were the third Presbyterian church that started in a town, you could be “Third Presbyterian Church.” Easy. Done.
But just as “The Pants Store” here failed, we must remember that today we live in a much more distracted, information-heavy culture. People see as many as 10,000 media messages per day. In that world, getting people’s attention is the new currency, and a name can be life or death. It has to stand out and provide a “hook” to make it memorable.
Our team at CookeMediaGroup.com has named many organizations over the years, and if you’re ready for a name change, we can help. Don’t make the mistake The Pants Store made.
Find a name that will make you a legend.