You are who you are. God has called you to be unique and different. The world isn’t looking for another Joel Osteen, Joyce Meyer, Charles Stanley, Beth Moore, Billy Graham, Tony Evans, Kenneth Ulmer, or T.D. Jakes. They just might be looking for you. If an advertising or marketing consultant tries to change your unique style, gifts, or calling, then you’re on the wrong track from the beginning.
A great marketer will take the time to understand who you are, what your personal and ministry gifts are, what your vision for ministry really is, and focus on that. It’s not about changing your calling, it’s about celebrating your calling.
Should you change that dumpy suit, the bad accent, or the lime green carpet in the church? Probably. Don’t let a bad package pre-qualify your audience. Remove any boundaries that would keep people from hearing your message, but in the process, don’t lose the message itself.