CreativityEngaging Culture

Do You Need a Social Media Manifesto?

Social media has revolutionized our world by giving individuals the potential to become weapons of mass influence. It’s been said that a housewife in Tulsa can bring down a major corporation just from the momentum of social media. But with all weapons they can be used for good or evil. They can protect or they can destroy. With this great power comes a great responsibility and a desperate need for standards. That’s why Jeremy Burton wrote the Manifesto on Social Media Influence.

I asked Jeremy about it, and here’s what he said:

“The manifesto is not a new concept, but it is an influential one for society. One of the first on record dates back to the 10th century! The definition is simple: a statement that describes the policies, goals, and opinions of a person or group. My hope for the Manifesto on Social Media Influence is that we challenge ourselves as individuals and as a society to set a high bar as we engage together on social media. There are 12 standards outlined that will help us all be better digital citizens.”

Honestly, after the recent election, there’s a lot to be said about the need for more civility on social media.  Plus, I’ve had plenty of leaders ask about a book like this to recommend to employees.  So Jeremy’s done it.  The question is:  Are you up to the challenge?

Take a few minutes and download a free electronic copy of the Manifesto here and then you can join this movement for social media good by signing the Manifesto for yourself here.

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One Comment

  1. Reminds me a little of the Cluetrain Manifesto, one of my favorite books on marketing and social media. It was written before Facebook was invented but was powerfully prophetic about the way brands would influence in the future.

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