CreativityEngaging CultureMedia Production

Do the Brave Thing

I’ve followed Lee Clow’s career for decades. He’s a creative giant who recently retired as the chairman and global director of TBWA\Worldwide, and had been its chief creative officer. Along with being personal friends with Steve Jobs for three decades, Advertising Age magazine called him “advertising’s art director guru”. He co-created what many consider the best commercial of all time – the Apple Computer “1984” spot which launched the Apple Macintosh and the “Think Different” tagline. (The spot cost about $900,000 at the time.)

Clow has also worked on major campaigns for PlayStation, Energizer Bunny, and the Taco Bell chihuahua. He’s also directed campaigns for Nissan and Pedigree Pet food.

This is a short video he did called “Do The Brave Thing.” This is the way we should be thinking:

Don’t do the right thing.

God knows, you’ll be tempted.
The right thing sounds so good in meetings.
It looks fantastic in charts.
The right thing soothes racing pulses,
and settles churning stomachs.
Everybody can get on board with the right thing.

The right thing is “good enough.”

But good enough is not enough.
Don’t do it.
Don’t do the right thing.
Avoid it like the plague.

So, what are you supposed to do?
The wrong thing?
Of course not.
Do the brave thing.
The thing that troubles your sleep.
The thing with a million unknowns.
That seems ridiculous one moment,
and genius the next.
That’s the thing you should do.

Chase it down.
Don’t let it go.

Do the thing that disrupts.
That upends.
That doesn’t just defy the status quo,
but reshapes it,

You can do that.
You have that in you.
To do the right thing or not, is a choice.
To disrupt or not, is a choice.

Let’s do the brave thing.

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  1. Thank you so much Phil and greetings from Paris. It’s so inspiring and true. Jesus is my model for bravery! I want to be brave like him: forgiving and loving my enemies, washing the feet of my friends, welcoming and helping the poor and the sick, confronting the religious hypocrisy, giving my life… Lord, help me to be brave!

  2. This is a timely word. I’m producing my own content and I’ve been thinking the traditional route but God has been saying, “Step out. Break the Rules. Be Brave.” I read Steven Pressfield’s “Turning Pro” and “Do the Work” and for an artist is a nice encouraging…punch in the face. I’ve come face to face with the amatuer inside myself, all while hearing the call of the professional all along. It’s hard medicine, but much needed esp if you want to make an impact in media. I think “my face” has become too important to myself in a lot of ways (ego), and it’s bold and brave to put yourself out there no matter what the outcome. That’s a brave act. That’s faith. If my identity is in myself, my work – I’m in a win/lose, or lose/lose really. But if my identiy is in Christ then I’m in for a solid win/win no matter what. I know this video of Lee Clow is talking about brave ideas and concepts which I think still applies as we take those faithful steps and risks to create some awesome content for our community.

    Thanks for sharing!

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