Certainly Christians like to give to Christian-based causes, right? After all, wouldn’t they want their donor dollars to go to organizations that express their same values? Actually, new research indicates they don’t. Grey Matter Research asked 1,000 American donors to name their very favorite donor-supported organization (outside of a local place of worship). They learned a lot – including the fact that the vast majority of Christians do not name a faith-based organization as their favorite. Just 19% of Protestants and 16% of Catholics, including 18% of all donors who regularly attend worship services, favor a faith-based ministry in their giving. But that’s not all. Here’s a few other things they discovered: · Nearly half of all donors have a favorite organization with an overhead ratio of 20% or higher. · Donors usually favor very large organizations and those which work globally. · Just five organizations account for the favorites of 36% of all donors; just 20 account for 54% of them. · Donors often describe a certain type of organization they would prefer to support – then have a favorite that is very different from their ideal. The Donor Mindset Study VIII from Grey Matter Research and Op4G explores what Americans’ favorite charities and ministries have in common, and what this tells us about donors. Grey Matter is making the full report available, and you can see a brief overview of the study here.
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August 5, 2016
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