Filmmaker Jesse Bryan, creative director at Mars Hill Church in Seattle sent me this interesting article from USA Today. The question is the $4.6 billion dollars in Christian merchandizing – most of it rip offs from the outside culture. As the paper says, “American retailers sell about $4.6 billion worth of Christian products annually, and some are spoofs or spinoffs of commercial logos or brand names. Many such goods are illegal, trademark attorneys say, but companies often are unaware their names are being copied or don’t put up a fight for fear of being labeled anti-faith.”
We wonder why Christians don’t make more of an impact in the culture, when so little of what we do is really original and innovative. When it’s easier to copy ideas from the non-believing culture, what attraction is that for them to consider our perspective on faith?
When Martin Luther nailed his “95 Theses” on the church door at Wittenberg Germany, it sparked an explosion that resulted in the Protestant Reformation. I think it’s time for a new 95 Theses style document that calls Christians to a higher standard of innovation and original thinking. After all, we worship the ultimate creator. So why do we prefer to rip people off?
Let’s have a “Creative Reformation.” Anyone else in?