When discussing politics, religion, marketing, or any debatable subject, the key word is “converts” – which refers to people who don’t start out agreeing with you. Most media and public figures today are simply “posturing.”
They’re exciting and motivating to those who already support their cause. Just because you can get your talk radio, church, political party, or TV audience worked up, doesn’t mean you’re actually engaging the other side. It doesn’t mean you’re making a difference or changing people’s minds.
In measuring social, cultural, religious, political, or any other type of change, the secret is converts – people who disagreed with you before, but now agree with you. Until you have a measurable group of converts, all the posturing in the world won’t make much difference.