I’m getting over the word “community.” Sure I like the concept, and I’m the outgoing guy – the life of the party. I love being around people. But it’s so overdone, it’s losing it’s meaning entirely. Starbucks based a big part of it’s brand on being a “3rd Place” where people can meet and experience “community.” CEO Howard Schultz says, “I think we’ve managed to, with a simple cup of coffee and a unique experience, enhance the lives of millions by recreating a sense of community, by bringing people together and recognizing the importance of PLACE in people’s lives.”
Community? When was the last time you went to Starbucks to actually MEET people? Ever talk to strangers while you’re there? Next time you visit look around. Any powerful sense of community? Nope. Everyone’s drinking coffee with earplugs and working on a computer. No community there.
And mega or multi-site churches are the same way. Community? Who meets anyone in a 3,000+ person venue? Hey – the pastor doesn’t even show up. He’s on the video screen. Apparently “community” isn’t a priority for him.
Don’t get me wrong. I’m not ragging on mega or multi-site churches. But let’s just stop the harping about “community.” It’s not happening. So let’s just face it, be honest, and move on.
Time to find another trendy word….