One of the projects our team at Cooke Media Group has been most proud of is helping local churches take their livestream services, and edit them into a weekly broadcast television program. Once these visionary pastors and their team saw how the local congregation was responding to their livestream, they decided to share their worship service it with their entire community.
There’s certainly a difference between a 2 hour livestream and a 30 minute television program. So we focus on what works best on a local TV program and edit down to make it work. Knowing the strengths of each platform, viewer expectations, and just as important – the “why” – allows us to create a compelling program that showcases the church and pastor’s message into a weekly broadcast experience.
I asked Dan Darling, Senior VP of Communications at the National Religious Broadcasters for his perspective. He said, “The pandemic and associated shutdowns have really disrupted the way churches are thinking about their ministry footprint. While we prioritize the local gathering, this season has awakened many churches to the opportunity to take their teaching and preaching beyond their walls, not only through livestreams, but also on local and national TV. This trend will outlast the pandemic and NRB is committed to helping churches expand their media outreach.”
And in every case it’s become a powerful tool for driving people to the Sunday livestream service, or even better, the actual church. Now that many states are allowing physical services again, having a local television program that gives people a glimpse of your service is an excellent promotional idea.
Think about it – how awesome would it be to share your church with the community?