When it comes to being a successful and effective church communications or media director, here’s the secret: Be intentional. Be preemptive. Think like the pastor. That’s it, that’s really all you need to do.
Of course you need the ability to lead your creative team, and depending on the size of the church, maybe do some of the things like graphic design, video, or writing yourself. However, none of that matters if you aren’t able to capture the heart and passion of the pastor.
The bottom line? Don’t expect the pastor to come up with everything. Be an idea source. Think ahead. Know how to engage your community, what your congregation is thinking, and what matters right now.
There’s really nothing else you need to know…