The “People Who Don’t Get It” file: Advertising Age reports: “Chrysler Group’s Olivier Francois, the president-CEO of the Chrysler vehicle brand, has tapped Armando Testa, his ad agency for Italian Lancia, to refashion a commercial for the U.S. market. Hiring an Italian agency for the work may not sit well with American taxpayers, who bailed out the ailing Chrysler earlier this year with billions of dollars in loans. And all of the several hundreds of staffers of Chrysler Group’s longtime ad agency, BBDO Detroit, will be out of work
at the end of January when the contract expires.” The outrage is piling up.
I’d love to know what you think.