It started with an apparent billboard campaign from a “J. Robert Butler” to send a message to celebrities – to cool it with with all the divorces.
All over Los Angeles billboards and signs on buses started appearing to supposedly reach influencers in the entertainment industry. Apparently unhappy over his daughter’s divorce, Mr. Butler started the Society for the Prevention of Celebrity Divorce with the goal to stop high-profile divorces. And just when you thought someone had the guts to take on easy celebrity divorces, it was revealed that it’s all part of a guerrilla marketing campaign for WE-TV‘s “Marriage Boot Camp: Reality Stars.”
Few would argue that “celebrity divorce” has become ridiculous, and it undermines the importance and purpose of marriage to millions of people across this country and the world. I didn’t think this was much of a strategy, but at least it appeared someone was trying to make a difference.
But alas, it was not to be… Marketing goes on…..