This holiday season, cause related marketing by corporations is becoming more and more popular. Companies in North America alone are projected to spend about $1.6 billion to sponsor charitable causes this year – a 6.1% increase over last year according to research company IEG. The bottom line is that corporate America wants to be perceived as concerned about great causes, so if you’re not focused on reaching out to the business community, you might be making a mistake. Here’s a list of what type of outreaches these corporations spend their money on:
Percentage of corporate contributions:
42% – Health related causes – research, hospitals, etc.
29% – Social Causes – Habitat for Humanity, Boys Clubs, etc…
9% – Education – Reading is Fundamental, individual schools, etc.
9% – Environmental – Nature Conservancy, National Parks, etc.
1% – Arts – Music foundations, local arts organizations, etc.