Strategy & Marketing
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Do You “Over Welcome” People to Your Church?
There’s no question that too many churches are pretty poor when it comes to welcoming new visitors. I can’t count…
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Does Your Company, Church, or Nonprofit Organization Need a Better Name?
In the past, naming a business, church, or nonprofit was pretty simple. If you sold pants, you could just be…
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In a Cluttered World, Do You Stand Out?
In a world of interchangeable people, you need to stand out. Unions played a vital role earlier in the 20th…
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When it Comes to Children’s Entertainment, Will Christians Answer Disney’s Move?
It’s been an interesting couple of weeks for The Walt Disney Company and the revelations of just how “woke” many…
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The Explosion of Documentary Films
In most cases, dramatic movies are far more expensive to produce than documentaries. And yet, time after time, young directors…
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Should We Show a Crowded Sanctuary on Our Church Livestream or TV Program?
One of the biggest questions I’ve been asked over the last year is on a church livestream or TV program…
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You Think It’s Hard to Name a Church? Try Naming Drugs
While millions and millions have received the Pfizer or Moderna vaccinations against COVID, I seriously doubt many of those people…
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In Defense of Email
I know, I know, I know – people hate email. And honestly, so do I. There are moments when I…
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You Don’t Have to Panic (or Even Respond) to Every Social Media Critic
I had an interesting conversation recently with the social media director for a Fortune 500 company. A few years ago…
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Why Making Eye Contact in Meetings Matters
Next time you’re in a major meeting, look around the room. Particularly as the meeting wears on, most people become…
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