Strategy & Marketing
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One Stop for the Best Live Streaming Resources
As I’ve been teaching pastors and church leaders around the world how to maximize their live stream worship services, I’ve…
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Announcing My New Book: “Maximize Your Influence”
I’m very excited that in September, we’ll officially be releasing my new book “Maximize Your Influence: How To Make Digital…
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When a Church Can Afford to Hire Someone for Communications or Media – Where Do You Start?
If anything good has come out of the COVID-19 church shutdown, it’s the awareness that communication and media are more…
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Dealing With Tough Clients While Building Your Brand
I receive a lot of questions from freelancers or other creative people launching agencies, production companies, and other businesses. One…
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At The Highest Levels of Performance, Details Matter
Overall, in the history of the Olympic 100 yard dash event, the average time difference between first and second place…
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Pastors: After the Supreme Court Ruling on Nevada Church Restrictions, What Do We Do Next?
Charles Taylor’s 2007 book “A Secular Age” has to be one of the most challenging books I’ve ever read. But…
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What “The Productivity Bump” Could Mean For Your Church, Ministry, or Nonprofit
When the pandemic went into full swing and the lockdowns began, I was working with a ministry client who also…
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The Problem with Unrealistic Expectations
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded…
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For The Best Creative Ideas, Go To The Source
I was 36 years old, had been fired from my job in the Midwest, and our family made the decision…
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How Well Do You Know Your Professional Ecosystem?
For media producers, writers, directors, actors, and others in Hollywood, understanding what I call the “professional ecosystem” is absolutely vital…
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