Creative LeadershipEngaging CultureChristian Media

Stop Boycotting and Start a Carrot Mob

I was in Australia speaking at a media conference and saw a “carrot mob” in action.  Essentially it’s a concept where rather than boycotting offending companies, consumers are showing up in masse to reward companies who are doing the right thing.  Remember the “carrot versus a stick” thing?  It’s actually becoming a global phenomenon, and the results are pretty amazing.

In Australia, it was a move to reward grocery stores that focused more on organic foods and less on processed stuff.  In Sydney, thousands of people showed up in a single location, and across the country, one grocery chain did more business in a single day than they normally do in a month.  It generated huge press coverage across the country.

It would be interesting for Christian organizations to develop the concept into a positive way to reward those who are doing right rather than boycotting those who aren’t.  As I’ve said before, we’ve criticized and boycotted so much that we’ve become known for what we’re against, not what we’re FOR.  Let’s change the perception and start focusing on what’s right in the culture – not just what’s wrong.

How could we use the carrot mob concept for religious and humanitarian causes?

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  1. I’ve also heard this called a buycott, like what many conservatives are calling for in Arizona, changing their vacation plans to spend them in AZ.

  2. Thanks for the post Phil,

    If you’ll forgive me for blowing my own horn, here’s one opportunity to start a carrot mob.

    For the past nine months I’ve been working with a team in San Diego to launch a new film festival dedicated to providing an opportunity for Christian filmmakers to exhibit their work.

    Everything is moving along great, we have a full slate of films scheduled including some well done invited films, and we are about to start our publicity campaign to the general population.

    We have a number of ways for individuals and organizations to get involved. The carrot mob part comes in by checking us out at

    Our current visitor hit count stands at 6047. If people are interested, I’ll report back in a couple of days with the new hit count.


    Rich Bagdazian

    Exec. Dir.

    San Diego Christian Film Festival


  3. Thanks for the support, Phil! We’d be stoked to see ways faith-based groups can use Carrotmobs to affect positive change for everyone in their communities. Email HQ to find out more on how to get started: info (at)

  4. I’m wondering…

    Has anyone started a collection of case-studies on these? Their site doesn’t seem to have much of a “history” to it… nor their Facebook page.

    Incidentally, I’m an aussie and have never heard of this! But I guess I will in the future 😉

    Brilliant idea, by the way.


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