Christian MediaCreative LeadershipEngaging Culture

Stop Boycotting and Start a Carrot Mob

I was in Australia speaking at a media conference and saw a “carrot mob” in action.  Essentially it’s a concept where rather than boycotting offending companies, consumers are showing up in masse to reward companies who are doing the right thing.  Remember the “carrot versus a stick” thing?  It’s actually becoming a global phenomenon, and the results are pretty amazing.

In Australia, it was a move to reward grocery stores that focused more on organic foods and less on processed stuff.  In Sydney, thousands of people showed up in a single location, and across the country, one grocery chain did more business in a single day than they normally do in a month.  It generated huge press coverage across the country.

It would be interesting for Christian organizations to develop the concept into a positive way to reward those who are doing right rather than boycotting those who aren’t.  As I’ve said before, we’ve criticized and boycotted so much that we’ve become known for what we’re against, not what we’re FOR.  Let’s change the perception and start focusing on what’s right in the culture – not just what’s wrong.

How could we use the carrot mob concept for religious and humanitarian causes?

Tags

Related Articles

7 Comments

  1. I’ve also heard this called a buycott, like what many conservatives are calling for in Arizona, changing their vacation plans to spend them in AZ.

  2. I’m wondering…

    Has anyone started a collection of case-studies on these? Their site doesn’t seem to have much of a “history” to it… nor their Facebook page.

    Incidentally, I’m an aussie and have never heard of this! But I guess I will in the future 😉

    Brilliant idea, by the way.

    -Alister

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker