It’s hard to believe, but even in today’s visually sophisticated culture, we’re still being bombarded with cheesy stock photos on websites, blogs, email blasts, and more. These aren’t real life “captured moments,” they’re completely staged – and staged badly.
Don’t think for a minute that today’s digital generation isn’t repelled. They’ve grown up with digital devices and can spot a cornball, cheesy, poorly staged photo from a mile away.
There are some excellent photo libraries out there, and some great free ones like Unsplash and Stock Snap. You can also get the real thing for free at sites like Creative Commons, New Old Stock, and others.
I can’t stress enough how much research supports the importance of compelling visuals. For instance, According to Zabisco, people respond far better to visual information that normal written text. After all, 90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text.
If you’re still not convinced, here’s 19 reasons why you should use better visual content in your marketing. If you’re serious about reaching this generation, you need to become serious about selecting the right photos, graphics, video, and other visual content.
The bottom line? It’s time to up your game when it comes to using visuals.