I’ve been focusing my work more and more lately on “Influence.” In fact, I’ve been doing a ton of research on it and I think it might even be the subject of my next book. The question is – how can my clients get their message out there in a way that reaches more people, and second, make sure the message actually impacts the culture in some significant way. One of the things I’ve realized is that most pastors and leaders need to consider their vision and message as a “budget level” item. In other words, stop being embarrassed about
asking for more money and resources from your company, organization, or church to help get your message heard. For pastors in particular, your message and vision platforms should have a line item budget just like the children’s department, small groups, or the missions budget. It’s a serious outreach of the church.
One pastor I know takes the summer off to work on his messages and/or a new book. Another completely shuts down from Thursday to Sunday every week to prepare his message. On the secular side, one CEO spends as little time in the office as possible, and more time away planning his company’s future. If you can afford it, it might take a second home to get the privacy you need. Billy Graham had his cabin in the mountains of North Carolina. A pastor friend in Los Angeles has a 2nd home in a little Dutch community about 2 hours outside town, and that’s where he gets away and writes his sermons and books.
You can cut corners in a lot of places, but what could be more important than crafting a powerful message, and then creating and developing a platform for its wider distribution?
The truth is, everyone at your organization probably loves and respects you – but do you really have an “advocate?” Someone who goes to bat for you to make sure your new book is moving along well, you’re taking enough time off to re-charge, or pushing you to do better?
Plus, today you have to reach people on multiple levels – TV, books, iPhone apps, social media strategy, direct mail, live events, etc….. The world has forever changed.
Sorry to rant, but chances are, your message is more significant that you’ve allowed for in the past. You may be a humble person, but in today’s world of hyper-competing messages, we have to step up and fight to be heard.
Remember that one of the best ways to get on the radar is to become a prolific content creator. It’s more than a sermon a week, or the occasional business report, or a single movie script. It’s books, a blog, media programming, speaking at events, online content, and more – all to get your message out there in new and innovative ways.
Now – get with it.