Brand expert Simon Williams says “Brands that influence culture sell more; culture is the new catalyst for growth.” The concept of changing culture is hot. Look at Google – it’s revolutionized the way we work online – both personally and corporately. There’s also a rush for brands to be green and help the environment. Those brands are getting a lot of buzz right now. Right or wrong, the perception of impacting culture adds an important layer to your credibility. The perception is that PC’s are for bland business people, while Apple is for culture shapers and creators.
What are you doing to impact culture? Whatever it is, you need to be talking about it.