Everyone talks about “brainstorming,” and for most of us, it’s a normal part of the creative process. But for years, I’ve had my suspicions about brainstorming because honestly, it rarely works for me. Keep in mind that I’m a writer, so sitting in an empty room with nothing but my laptop is pretty close to heaven. But at the same time, I love being around people – especially when it comes to making projects happen. But in the cold, hard light of day – when it comes to generating ideas, I get a lot more done by myself than with a team. This short video captures why. Take a look and then tell me about your creative approach, and whether brainstorming is the big deal it’s supposed to be:
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