Engaging Culture

Sharing a Message the Audience Doesn’t Want to Hear

With all our talk about “marketing” and “branding,” we can’t overlook the central challenge that as Christian communicators, we’re delivering a message most people aren’t interested in hearing – at least at first.

Our message isn’t promoting Coke, Apple computers, or BMW automobiles.  It’s not about immediate desirability. The truth is, Christianity isn’t a message most people want to hear at all. In fact, in today’s culture there isn’t just push-back, sometimes there’s open hostility.

So the question becomes “How do we overcome that initial hesitation and to get them to listen long enough to be interested?”

Let me know your thoughts….


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  1. God gave us two ears and one mouth for a reason. We must listen twice as much as we speak. Then we can tailor our message to the unbelievers’ needs.

  2. The only thing I’ve ever known to do is to share my story.  I was not taught Christ through my natural family, but Christ showed up in my life one day and saved me from all my fears.  There is power in telling what God has done for you personally.

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