With all our talk about “marketing” and “branding,” we can’t overlook the central challenge that as Christian communicators, we’re delivering a message most people aren’t interested in hearing – at least at first.
Our message isn’t promoting Coke, Apple computers, or BMW automobiles. It’s not about immediate desirability. The truth is, Christianity isn’t a message most people want to hear at all. In fact, in today’s culture there isn’t just push-back, sometimes there’s open hostility.
So the question becomes “How do we overcome that initial hesitation and to get them to listen long enough to be interested?”
Let me know your thoughts….