If you’re a high level leader – executive, pastor, filmmaker, leader of a non-profit – whatever, I know you’re busy. As a result, it’s very easy to shove managing your Twitter, Facebook, and other social media pages onto an assistant who has more time to post. However – please be careful. Here’s why:
1. It’s pretty easy to tell if the post is personal, or something cut and pasted from a report, sermon, or book. Social media should be “social” – not just a one way monologue or lecture.
2. An assistant wants to impress you – sometimes with disastrous results. I found one pastor who’s Twitter bio described him as: “The nation’s PREMIER songwriter, singer, and musician.” WAY too arrogant. Chances are, the pastor doesn’t even know it’s there. It was probably posted by an over-eager assistant. (At least I hope so).
3. Assistants aren’t you. At it’s simplest level, having someone else post on your personal social media sites is a lie. Why do that? The key to a successful social media presence is “authenticity.” Be real and be honest – not to mention, be careful.
Pass this around because it’s something every leader needs to understand. Anyone have any other good reasons an assistant shouldn’t manage your social media pages?