Amazon.com has announced the development of their new “Amazon Studios.” The world’s largest online retailer is now launching a web portal that will allow users to upload scripts and use community based tools to evaluate each other’s work. The submissions will be judged by a panel of entertainment executives, and Amazon has already signed a deal with Warner Brothers Studios to produce the movies under the Amazon name.
The jury is still out, but Amazon has the tools and the online know-how to create the most sophisticated online production factory yet. I’ll be curious to see how it works out. Do you think it’s a good strategy?