Engaging Culture

In Spite of AFA’s Boycott, Gaps Profit Increases 25%

I wrote last week about the American Family Association’s Boycott against The Gap stores, and how poor it was from a strategic standpoint.  You can read that post for some background, but today, various news sources revealed that Gap’s profit has increased by 25% – so much that’s it’s doing a $500 million stock buyback.  If that’s not enough, the company is focused on increasing market share during the upcoming holidays.  This is exactly why boycotts are dubious at best, and need to be part of a well thought out strategy.  As I detailed in my last post, I really don’t see many reasons at all that Christian organizations should be boycotting companies like Gap.  Come on folks, let’s learn how to engage the culture in a positive way for a change…


Related Articles


  1. I do not understand the boycott.  There are so many holidays around the end of december it makes sense to incorporate a generic greeting.  The Gap commercial I saw a couple of days ago not only said Merry Christmas but included greetings for the other holidays.  When you answer to shareholders you have to reach out to all.  Maybe if the AFA and other organizations stopped doing things like that and loved on the people that do not believe in Jesus, we could see an actual growth in our faith and not the continued decline.

  2. Christianity is in decline in the US but it is the fastest growing religion in India, China and the third word…out-stripping Islam by leaps and bounds. Those are not “happy/clappy” words. It is the truth. And why is Christianity falling by the wayside here? Because most people stopped preaching Jesus and Him resurrected. They don’t believe in the supernatural power of God FOR TODAY and if they can’t scientifically measure it, prove it or intellectualize it, then it doesn’t exist. So much for the coelacanthe. It existed, then it didn’t and then they discovered that it still did. Kind of like faith in America.

  3. Thank you so much for sharing this information about American Family Association.  I use to get emails from AFA but after awhile for me I just didn’t see the point about some things and I saw such disrespect for the leaders of our country.  I believe that we must let our voice be heard but we must also remember that as Christians we are to share the Gospel in order for people to accept the Lord Jesus Christ as their personal Savior!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker