According to Cone, Inc., 66% of people say they would switch brands to support a cause; 62% say they would switch retailers to support a cause; 70% are more likely to do business that partners with a non-profit to help a cause. I’ve often said that this generation is looking for a great cause to get behind. For instance, in the religious community they would rather partner with Bono to help poverty in Africa than support a traditional evangelistic crusade or ministry. A new generation wants to see change happen – particularly a cause that is clearly defined with a powerful and compelling story.
So pastors, ministry and non-profit leaders – what’s your cause? How powerfully will it impact your community or the world? Can it be expressed in a simple story? Will it be easy to see the change it will make in people’s lives?
Perhaps your problem isn’t money. Perhaps it’s the lack of a powerful and compelling cause.