On June 2nd, a protest march was staged outside the Los Angeles Convention Center. It was Christians protesting the release of the new video game by Electronic Arts called Dante’s Inferno game, according to the Associated Press. The only problem? It was all staged. Because Christian protests in the past have generated publicity, EA decided to hire a marketing company to create the whole thing. They even created this fake Christian protest website called “We Are Saved.” As World Magazine reported:
“Channeling its best Ned Flanders, Electronic Arts (EA), distributor of popular gaming software titles like Madden and Rockband, staged a protest—of its own product. A marketing team hired by EA staged a protest of EA’s upcoming release “Dante’s Inferno,” a third-person action-adventure game based loosely on the epic poem by the Italian poet. The undercover marketing group sought to stir up publicity at a trade show in Los Angeles on June 6 by posing as Christians who objected to the game, saying video games ought not glorify eternal damnation. The paid picketers even held up signs that read, “Hell Is Not a Video Game” and “Trade in Your PlayStation for a PrayStation.”
What is your reaction to this? When the culture creates a parody protest from Christians, isn’t that a huge indicator that the real ones they’re making fun of, don’t work? Maybe it’s time Christians created a new engagement strategy.