Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Anonymous

    To expand on #2, your logo should show what you’re like. That’s why it is imperative you spend time, before sketches are ever even thought about, to spend time talking through and uncovering your church’s -unique- personality.

    We start in black and white not so much to make sure it works in every form, but to make sure we focus on concept. It has to communication

    While your logo is not your brand, it is important to recognize that your logo is the root and foundation of your brand. There are many things to consider when talking about “brand” but your logo is the outward expression of all them.

    Which comes first, the chicken or the egg? Start with your logo. If you work with someone who follows a process that uncovers who you are and what you are like as a church, that process alone will be worth the dollars spent.

  • Cperry

    Be careful of an overemphasis on  the symbol component of a logo. The Christian offering is generally visually intangible and is therefore a big ask to encapsulate in a single symbol. You may be better served playing it safe with a font based logo (logotype) than an using a symbol that poorly or even negatively represents you.

    Font based logos are generally less limiting and can be more readily integrated with other visual branding elements. You’d be in good company too: Microsoft,  Prada, Cartier, Sony, Facebook, Flickr, Google, Coca-Cola, FedEx etc.

    Remember the best branding for churches is a great people experience. The best logo in the world won’t repair a bad experience.

  • Your post about the context would make a good 6th point here. Especially, can your logo fit into the context you want, or is the shape just too irregular and awkward?

  • Am I heretic if I say churches please don’t use the cross in your logo?

    • Stephan – you’d get my support.

      • FemiFalowo

        Isnt the cross meant to symbolise the body of Christ, the church?

        • Ben

          Does the bible tell us to use that as the symbol?

  • Andrew

    I was finding it frustrating that after comming up with our design logo, that we’d always run into a similar design already in use. I guess with millions of design out there, you just have to settle with one that best follows the criteria, and not worry that much of trying to be totally original? What do you think?

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