There are some great insights in this conversation. I would love to share this whole video with our church board, but it's probably better if I sum it up in a one-page piece for them. They don't geek out on this stuff like some of us... :-)

Your caution about leaders and communications types not being on the same wavelength is key. That is a tricky tightrope. It's particularly tricky because leadership almost always comes from more than one specific person. There's a team that need to buy into these ideas.

The element of culture (gently) trumping vision is something that I really believe in. This is probably going to be the biggest takeaway for me. After a major crisis, our church is trying to redefine itself. Currently we're struggling to come up with a cohesive, singular vision for everyone to align with. Since this process started in earnest, I've felt like culture would be a much stronger, better direction for us to pick. Your words have improved my vocabulary to articulate that. Thanks! :-)