Tell Better Stories
As I share in my book "Branding Faith," branding is the art of surrounding a product, person, or organization with a compelling story. As novelist Ursula LaGuin wrote, "There have been great societies that did not use the wheel, but there have been no societies that did not tell stories." Stories are foundational, core aspects of our being. We share meaning through stories, and their power elevates us to new levels of accomplishment. It's no surprise that the Bible isn't simply a book of theology, doctrine, or dogma. It's a book of stories - powerful stories that have changed lives for thousands of years.
The question is, what could you make more effective by approaching as a narrative story? Your next corporate report, a sermon, a blog post, a lecture, workshop, employee meeting? Remember - to have the greatest impact think less about sharing information, and more about telling a story.
I'm ordering my fourth "Branding Faith" book today because I keep giving mine away before I have a chance to finish reading it.... it's that good! It's one of those books that needs to be re-read every so often. I'm hoping to get through THIS book before I run into someone again who is searching for ways to make their business/ministry one in which impacts their customers, community and culture. You're right Phil; word of mouth is still an effective way to influence people. Thank you for sharing your media and common sense wisdom with us!
The Lord told stories in order to convey a doctrinal point. The stories He told had a point about a principle or way of obtaining the kingdom of God. Most people rejected His message, though. I wonder what would have been the best way of "branding" His message/ministry so that more people would have accepted Him more readily. Remember the Young Rich Ruler? If a modern day pastor in today's Charismatic, non-denominational, mega-member church would handle the "seekers" as the Lord handled the Young Rich Ruler, I wonder if such a pastor would be as successful in retaining a mega-member church in today's society...
For BRAND FAITH, do you have a training guide, chapter questions, video, any resources I can use in 10 sessions (book chapters)? I have already purchased 15 copies of Branding Faith. Thank you! With love in Jesus Christ, Bill Siegrist Bill@TexasCEF.org Texas District Lutheran Office Church Extension Fund 7900 E. Hwy. 290 Austin, TX 78724 1-800-951-3478 (512) 646-1234 - DIRECT www.TexasCEF.org
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