Audience

I’ve worked with lots of non-profit and religious organizations over the years, and I can tell you that the most successful relationships are the ones where we were able to emotionally connect with the audience. I recently walked a way from a religious client who was creating a very cool looking weekly TV program. In fact, it was one of the hippest and most contemporary inspirational programs on television – the kind we’d love to have on our client reel. Their directors and editors did a great job creating very original spots, promos, and other segments, and the overall show looked great.

But when the organization’s leader ... read more