I've been following the massive repercussions on the Proposition 8 vote in California - which amended the state constitution to protect traditional marriage. Since the vote passed by a significant margin on November 4, the gay community has organized protests across the state, Governor Arnold Schwarzenegger has vowed that the "fight isn't over" (call me crazy but I thought a governor was sworn to uphold the law), and the LA Times (who supports the protests) has reported the ... read more

Media Strategy Observation: One of the most interesting strategic media moves related to California's Proposition 8 (to define marriage as between a man and a woman) is that the gay community (who is against prop. 8) never appears in their TV advertising. There's a massive media campaign going on throughout the state promoting gay marriage, but none of the spots actually feature gay couples. In fact, most ads never even use the words "gay marriage" or "gay." I think they're targeting swing voters who aren't actually comfortable with the idea of gay marriage, and are trying to move them based on civil rights. But I do find it fascinating that ... read more