Wacky Preachers

In the cluttered and competitive world of media, the need to be unique and noticed sometimes takes a strange turn.  In my book “Branding Faith” I talk about branding and identity as something that comes out of your nature.  Your brand story is the essence of who you are.  It’s not something you make up or add on, it’s the compelling story about the real you.  But as I watch a new generation of younger pastors and religious TV personalities, I’m noticing such a desperation to get noticed, that they’re often coming up with some really ridiculous things. ... read more