Dispatches from the front lines of media, faith, and culture

The Time Paradox

The Time Paradox - Time Management from Another Perspective

3 comments August 5, 2008

The new book "The Time Paradox" by Philip Zimbardo and John Boyd is worth checking out because of one simple premise. Instead of trying to "manage" time (which you can't do anyway because time can't be managed), we need to understand how each of us "perceive" time. It's not about time management, but the "psychology" of time. This really caught my attention because I understand the concept of perception from my work in branding. The genius idea that Zimbardo and Boyd have figured out is that ... read more

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