Digital

Michael Boerner at iQuestions shared an interesting chart with me recently on how Nielsen Media Research tracks the impact of internet advertising. It’s a “visibility map” and I’ve attached it as a .pdf to this post. The chart reveals that the prime time viewing audience for TV is evening hours between 7-10pm (nothing new there). Likewise, the radio prime time is early morning drive time, and slowly falls off over the course of the day. But the internet brings a different perspective altogether. The internet “prime time” creates a ... read more

Just in case you don’t think people are actually migrating to the mobile platform for information and entertainment, here are some interesting numbers: ... read more