The Change Revolution with Phil Cooke

Dispatches from the front lines of media, faith, and culture

ministry marketing

The "Ministry Marketing" Conflict

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Are we losing our moral authority in the culture, by trying to reach a larger audience? In my book "Branding Faith" I talk about what I call the "Marketing Conflict.". We can plead a life of poverty, until we realize that reaching a mass audience through the media costs millions of dollars. We can make a hard stand for an issue, until we ... read more

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