Dispatches from the front lines of media, faith, and culture

ministry marketing

The "Ministry Marketing" Conflict

13 comments July 21, 2008

Are we losing our moral authority in the culture, by trying to reach a larger audience? In my book "Branding Faith" I talk about what I call the "Marketing Conflict.". We can plead a life of poverty, until we realize that reaching a mass audience through the media costs millions of dollars. We can make a hard stand for an issue, until we ... read more

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