Candor

A remarkable thing happened to me the other day. I was in a client meeting, and the CEO opened the meeting with a statement that surprised me. He said, “This is a very important meeting about the future of our media strategy. That’s why I need everyone here to be absolutely honest. I know we have problems, and we’re looking for solutions. So you are protected here. Whatever you say will not impact your job in a negative way whatsoever. I’m looking for real answers, and I need you to be completely honest and accurate.” Then he opened it up for discussion. ... read more