Demograhics

It doesn’t take much channel surfing – especially in the morning – to see that outside the normal full time religious television channels, some TV evangelists seem to be ganged up in blocks. Further, a closer examination seems to reveal that those “ministries” (which some would call “fringe”) who spend the whole program talking about and asking for money seem to be all gathered around the early morning block on BET. So here’s the guys who are most aggressive about asking for major financial donations (my favorite is the “$1,000 seed”) who seem to be aimed directly at inner city viewers. Does that mean these hard core prosperity ministries are targeting lower income, minority viewers? Interesting question. ... read more