Honesty
Something New: A Meeting with Total Honesty
6 comments
A remarkable thing happened to me the other day. I was in a
client meeting, and the CEO opened the meeting with a statement that
surprised me. He said, “This is a very important meeting about the
future of our media strategy. That’s why I need everyone here to be
absolutely honest. I know we have problems, and we’re looking for
solutions. So you are protected here. Whatever you say will not impact your
job in a negative way whatsoever. I’m looking for real answers, and I
need you to be completely honest and accurate.” Then he opened it up
for discussion. ... read more
The Impact of Brutal Honesty
20 comments
I had an interesting experience recently when talking to the
marketing director at a major Christian ministry. His organization is going
through a difficult transition, has some financial challenges, and the
future is uncertain. Especially from a communications and branding
perspective, they need real help. So the marketing director went to the
head of the ministry and suggested they bring my team in to explore the
possibilities. The leader responded that he really liked what Cooke
Pictures had accomplished with other organizations and agreed that we were
excellent at what we did. But he ultimately decided ... read more








