Dispatches from the front lines of media, faith, and culture

Randy Pausch

The Impact of Brutal Honesty

20 comments April 14, 2008

I had an interesting experience recently when talking to the marketing director at a major Christian ministry. His organization is going through a difficult transition, has some financial challenges, and the future is uncertain. Especially from a communications and branding perspective, they need real help. So the marketing director went to the head of the ministry and suggested they bring my team in to explore the possibilities. The leader responded that he really liked what Cooke Pictures had accomplished with other organizations and agreed that we were excellent at what we did. But he ultimately decided ... read more

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