Reading the newspaper or listening to the TV news makes it hard not to wonder about the economy. Some say it's getting stronger, while others protest it's in a serious crisis. It takes up the majority of the presidential candidates speech time, and it's pretty much 24/7 on the cable news channels. Whatever is going on, it's important that non-profits understand the connections between the economy and giving. There's little empirical data out there on the issue, but experience is a good teacher, and you need some tools to work with as your consider your strategy for the coming months. Here are my thoughts on the current economic situation and how it could impact your organization. I would encourage you to meet with your team and make sure they understand these important principles: ... read more