The Change Revolution with Phil Cooke
Dispatches from the front lines of media, faith, and culture

Personal Branding

Why Your Perception Matters

8 comments
April 6, 2008

Whenever we talk about a personal “brand,” a significant part of that conversation is about perception. What do people think of when they think of you? I encountered two friends the other day in New York that illustrate the idea very well. Both are terrific vocal coaches – in fact they were business partners early in their career. But for whatever reason, a number of years ago they decided to ... read more

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