While no one is excited about the reason, this poor economy seems to have caused a spike in church attendance. I've also noticed a rise in the TV audiences for many Christian programs, and even more traffic to many faith-driven websites. It's no real surprise that people seek spiritual answers during difficult times. While I do wish more people honored God when times are good, I'm not complaining that they're coming back to church - whatever the reason. I think the bigger question is ... read more

Are we losing our moral authority in the culture, by trying to reach a larger audience? In my book "Branding Faith" I talk about what I call the "Marketing Conflict.". We can plead a life of poverty, until we realize that reaching a mass audience through the media costs millions of dollars. We can make a hard stand for an issue, until we ... read more

Here's the review and conversation around "Branding Faith" at Church Marketing Sucks. ... read more