Liberal
Barack Obama: Brand Reality Versus Perception
3 commentsApril 2, 2008
When a product, person, or organization has to enter a
particularly hostile or challenging market, they essentially have three
choices: 1) Stay true to who or what you are, 2) Change who you are, or 3)
Change how you’re perceived. It doesn’t matter if it’s product sales,
non-profit work, or politics, perception matters, and in a media driven
culture, how you’re perceived is just as important as who you are. ... read more
