The Change Revolution with Phil Cooke
Dispatches from the front lines of media, faith, and culture

Barack Obama

I Won't Be on CNN Tonight for the Dobson - Obama Dust Up

16 comments
June 24, 2008

I got a call today from Campbell Brown’s producers to be a guest on tonight’s CNN Election Center hosted by Campbell.  They wanted to discuss Dr. James Dobson’s comments today about Obama’s interpretation of the Bible and what Dobson called Obama’s “fruitcake interpretation” of the Constitution.  I had to turn them down because I’m in the Midwest speaking to a media conference and tonight’s show schedule conflicted.  You never know where these things will go.  They were going to set me up against Roland Martin – a CNN advisor and Democratic Strategist.  These calls are tough because in this case I have feelings both ways:  ... read more

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Fundraising Ideas from Obama

4 comments
June 4, 2008

An important technique all churches, ministries, and non-profits can learn from Barack Obama’s presidential campaign is how they focused their fundraising.   While Hillary Clinton was focusing on a handful of major donors, Obama concentrated on many more smaller donors – primarily using the web.  While no one would turn away a million dollar gift, understanding  the difference is important.  Here’s why: ... read more

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Is Obama Losing His Story?

10 comments
April 30, 2008

The USA Today editorial pages – as well as every other newspaper in America – are reporting how Barack Obama has broken the relationship with this supposed pastor of 20 years, Jeremiah Wright, after he viewed the tapes of Wright’s bizarre appearance at the National Press Club on Monday. But this blog isn’t about politics – it’s about media, and telling your story in a media-driven culture. That’s why what interests me is ... read more

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Barack Obama: Brand Reality Versus Perception

3 comments
April 2, 2008

When a product, person, or organization has to enter a particularly hostile or challenging market, they essentially have three choices: 1) Stay true to who or what you are, 2) Change who you are, or 3) Change how you’re perceived. It doesn’t matter if it’s product sales, non-profit work, or politics, perception matters, and in a media driven culture, how you’re perceived is just as important as who you are. ... read more

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Why The Jeremiah Wright Issue Won’t Go Away

21 comments
March 27, 2008

I’m in Houston this week visiting with some friends and clients like Joel Osteen and others, and doing a book signing at a bookstore convention. While I get ready for the signing, I’m sitting in a hotel room watching the news networks circle the latest Jeremiah Wright statements like sharks to blood. Just when surveys revealed that Barack Obama had survived the original controversy because of an excellent speech last week, this new wave has hit, and who knows what might come next. He might have weathered the original blast, but there’s a legitimate question about his ability to survive the continued burst of flack. Whatever you think of the controversy, there’s some interesting media issues at work here: ... read more

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The Perception Dept. - When Friends Don’t Help

25 comments
March 16, 2008

In the last couple of weeks we’ve heard a lot about the “friends” of our presidential candidates. But the candidates have been quick to distance themselves from certain friends and endorsers, and in a hot political season, who you’re taking advice from becomes a very public issue. It started when John McCain received the endorsement from Pastor John Hagee from San Antonio, who’s vitriolic comments about the Catholic church have created a wave of upset Catholics. Members of the Catholic church are ... read more

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Obama's Media Strategy and Shallow Pulpits

3 comments
February 23, 2008

I wrote earlier about what I believe to be a deliberate strategy by Barack Obama to use words to inspire and motivate his audiences rather than actually offer specific steps for actual change. That's not a "for or against Obama" comment. It's a comment on strategy. I say this, because it's not that different from a lot of pastors out there today. They don't really know the Bible that well, and have become motivational speakers more that actual teachers and pastors. In my book, "Branding Faith" I talk about the fact that ... read more

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Will Obama Change Strategy? A Lesson.

16 comments
February 21, 2008

Up to now, Barack Obama’s political and media strategy has been to be the “voice of change.”   No content, but loads of “change.”  It’s actually very planned.  If you listen to Obama, you won’t hear much related to actual policy, experience, or strategy.  His concept up to this point has been that hopefully, he can look good, spout the change manta, and gather momentum.  That way, he doesn’t really have to ... read more

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Why Huckabee Is Still In The Running

16 comments
February 17, 2008

In reading the responses to my earlier Mike Huckabee posts regarding media strategy and resilience, it’s obvious that his followers are committed and passionate. He was a self-admitted long shot from the beginning, and I think it would be instructive to see what’s kept him in the race so long – particularly since he came out of nowhere. Certainly – as his fans have repeated on this blog and elsewhere - the keys are his honesty, authenticity, commitment to his word, leadership, and his spiritual perspective. All that would be true, but it’s not the whole story. His candidacy is a excellent lesson for any underdog, and from the perspective of a media consultant, there are some other significant reasons he’s kept in the running for so long: ... read more

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